To be clear and effective, interviews require serious preparation, whether they are live, in print, over the radio, or on television. However, the process is often challenging for those who discuss complex issues. We approach interviews as modular, so interviewees learn to bridge seamlessly from any question into their area of expertise.
Preparation The Ground Rules of Interviews Identifying the Theme Selecting Talking Points Picking Examples Picturing Images Having the Final Word Preparing for Questions
Delivery Educating reporters Getting Swiftly to Visual Examples The Benefit of Questions “Dinner Party Delivery”